Li Ning Company Limited

LI-NING is a leading sports brand company founded in 1990 by Mr. Li Ning, renowned as the "Prince of Gymnastics". Inspired by the legendary athletic career of its founder Mr. Li Ning, the brand carries an inherent athlete DNA. Its iconic slogan "Anything is Possible" has consistently shaped its journey. With a mission "Let Sports Light Your Passion", LI-NING is dedicated to serving professional athletes and sports participants.

As the first Chinese sports brand sponsoring Chinese sports delegation at both the Asian Games and the Olympic Games, it also maintains long-term partnerships with China’s national teams, including shooting, diving, and table tennis. In 2025, LI-NING further reinforced its Olympic legacy by becoming the Official Sportswear Partner of the Chinese Olympic Committee (COC) for the period 2025 to 2028.

LI-NING has long focused on core categories including running, basketball, fitness, badminton, table tennis, and sports lifestyle, while expanding into outdoor, tennis, and pickleball. LI-NING brand consistently enhances product experience, sports experience and purchasing experience.