Ms. Leonie Ki, GBS, JP

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    Ms Leonie Ki is Non-Executive Director of New World Development Company Limited, and Independent Non-Executive Director of Sa Sa International Holdings Limited.

    A graduate of The University of Hong Kong, Ms Ki is a veteran advertising professional with over 40 years of experience in integrated communication and marketing services. She was the founder, partner and chairman/chief executive officer of Grey Hong Kong Advertising Limited and Grey China Advertising Limited. Ms Ki is committed to community and public services. She was the first Chief Executive of The Better Hong Kong Foundation, Council Member of UNICEF, Chairman of Working Group of the Bless Hong Kong Campaign, Societal Engagement Task Force of the Commission on Poverty, Trustee of Ocean Park Conservation Fund. 

    She is Founder and Hon. President of Wu Zhi Qiao Bridge to China Charitable Foundation, Governor of Chow Tai Fook Charity Foundation Honorary Advisor of Youth Outreach, Honorary Advisor of the Musicus Society, Member of Human Resource Policy Committee at The University of Hong Kong, Advisory Board Member of Cheng Yu Tung School of Business at The University of Western Ontario, Canada, Advisory Board member of The CUHK / EMBA Programme.

    She also serves as Member of 12th Chinese People’s Political Consultative Conference (CPPCC) National Committee and Member of CPPCC Yunnan Provincial Committee. Ms Ki was conferred Honorary University Fellowship by both The University of Hong Kong and The Open University of Hong Kong, and Chapter Honoree Award by the Chinese University of Hong Kong Chapter of Beta Gamma Sigma. She was appointed as Justice of Peace and awarded the Gold Bauhinia Star by the Government of the Hong Kong Special Administrative Region.