Mr Alex Fong


    Alex Fong Lik Sun is a Canto-pop star and former Olympian, nicknamed ""Little Flying Fish"" for his swimming achievements. Alex represented Hong Kong in the 2000 Sydney Olympics where he competed in three events, and broke two Hong Kong national swimming records in the 200m backstroke and 400m individual medley.  Both records remained the longest-standing (over 20 years) swimming records in Hong Kong, until they were broken recently in 2021. In addition, Alex was selected to be one of Hong Kong’s torchbearers in the Summer Olympic torch relay in 2004 and 2008. He began his singing and acting career in 2001. With his positive and healthy image, Alex quickly gained popularity in the Mainland China entertainment business and advertising sector, soon after his entry into the mainland market in 2009.
    Ever since he became an artist, Alex was determined to leverage his popularity and influence to impact lives and create positive changes in society. Among all the artists in Hong Kong, Alex is said to have the greatest number of charitable ambassador appointments – over 180 appointments within the last two decades, advocating for a variety of causes on behalf of numerous government units, and local and international NGOs. 

    In 2014, Alex was selected as one of Junior Chamber International Hong Kong’s prestigious Ten Outstanding Young Persons, in recognition of his notable achievement and contribution to Hong Kong society. 
    In 2018, Alex co-founded his own swimming school (Hong Kong Swimming Academy) to spread the joy of swimming with the goal to deliver a positive message: Swim with Integrity and Meaning. 
    An athlete-turned pop star, Alex has leveraged his unique career path and popularity to maximize his positive influence and contribution to society. In 2019, Alex successfully finished the 45KM Swimming Around Hong Kong challenge, setting a new world record for the 45km journey, raising over HK$10 million (US$1.25 m) for the charity, bringing clean water to over 1 million people in Southeast Asia. This remarkable achievement was especially uplifting to many in Hong Kong as the city has been going through one of its most turbulent periods in recent history.