Dr. Royce YUEN, JP

Dr. Royce Yuen is synonymous with ""Branding"" in Hong Kong. He is the Co-Founder and Co-CEO of MaLogic, a MarTech company with global footprints that offers innovative business solutions by integrating brand strategies, research insights and big data analytics.  He has helped numerous organizations in both China and Hong Kong to transform from good to great.

Dr. Yuen was formerly the Chairman of Ogilvy Hong Kong and Southern China. Under his leadership, Ogilvy was awarded Agency of The Year three years in a row. In his capacity as Chairman of the HK4As, he was acting as the spokesperson for the creative industry in Hong Kong.

He was a Council Member of The HK Trade Development Council (2009 – 2015) and The HK Academy for Performing Arts (2010 – 2016). He is currently a member of the Advisory Committee on Arts Development (ACAD) and a Vetting Committee Member of the Trade and Industrial Organization Support Fund (TSF). Previously, he has served as Advisory Committee Member for CreateHK, ICAC, HK Museum, CEDB and the Education Bureau.

Dr. Yuen has a passion in executive education and training. He is a Professor of Practice and has been lecturing MBA programs across Mainland China and Hong Kong for two decades, during which more than 10,000 students have attended his classes.

He is a frequent speaker at major international conferences and has hosted several TV and radio programs over the years to promote management as a liberal art.

Besides, he is also the Vice-Chairman of Plan International (HK) which is an NGO focusing on helping children to obtain their basic rights.

Dr. Yuen received the “HK Top 10 CEO” award organized by Metro Radio in 2007, appointed Justice of The Peace by the HKSAR in 2010 and conferred with Honorary University Fellowship by The Hong Kong PolyU in 2015. In 2019, as a recognition of his contributions in the marketing field, the Hong Kong Institute of Marketing (HKIM) awarded Dr. Yuen the Marketer Scholar Award and Honorary Fellowship.