Mr. Stephen S. Y. WONG


    Stephen S.Y. Wong has been Director, Strategic Business Development for Swire Beverages since September 2018. He is responsible for strategic initiatives within Swire Beverages. Inclusive of Vending, digital partner & customer engagement portal for China.

    Prior to his current role he was CEO for Asia Miles Limited for 7 years. He is responsible for managing Asia’s leading travel and lifestyle rewards programme which has a portfolio of over 11 million members and more than 700 business partners worldwide.

    An ardent advocate of Design Thinking - a collaborative and customer-focused problem-solving methodology - Stephen takes special interest in a stakeholder-centric approach that uses the convergence of innovation, customer insights and technology to drive the corporate value creation.

    Stephen joined Cathay Pacific Airways in 1998 and has been with the airline group in a various management positions in Hong Kong, USA, Singapore, Japan and Vietnam. Prior to taking up his current role, Stephen was Vice President Sales, Americas. He took charge of passenger sales strategies and distribution management across the region.

    A Sloan Fellow of the Stanford Graduate School of Business with an MSc in Management and a certificate in Public Management and Social Innovation, Stephen also holds a BA in Marketing from Michigan State University.

    Having completed the IESE & INSEAD Executive Education Programme in Spain, France and Singapore, Stephen has also studied management training courses with the Chinese Academy of Governance in Beijing which includes studies in China Governance and China Economy. He is currently a Board Member of Ocean Park Corporation and a member of the Entrepreneurship Committee Advisory Group (ECAG) of Hong Kong Cyberport Management Company Ltd.

    A sought-after speaker on customer loyalty, customer-relationship management, the value of Design Thinking and innovation, Stephen frequently delivers presentations at academic seminars and business conferences in Asia and around the world. He is also a founder and lead curator of Design Thinking in Action – Asia since 2016, an innovative initiative that brings together thought leaders, educators and practitioners to share, learn and grow together in the field of human-centred design.

    Like many people, Stephen loves football, but he goes a step further than most: not only does he play himself but he is actually a certified football coach under the Asian Football Confederation and enjoys sharing his knowledge and skills with young athletes.